Logo Design Glossary
Commonly Used Terms
A general idea or an abstract notion that occurs or results from specific instances.
An outline or a sketch of any image or graphics that is drawn before the real thing.
Comes from draw, redraw is the modification, redrawing or the redisplay of the images or graphics.
It is the process of amending or modifying a piece of work such as an image or graphics published or produced earlier.
A drawing or a visual representation in form of a photograph, painting or a work of art that symbolizes an idea and works together with it to attract clients.
A logo that is animated or given movements by special software known as flash is called a flash logo.
An associated line or catch phrase always written or accompanied by an organizations logo or product also used as a slogan.
Special designing that consists of the custom logo and clients' necessary information that is printed on the business cards, letterheads and envelops. Stationery design is a popular way Advertising.
It is a famous color matching system used in printing industry to print spot colors.
It specifies and blends the matching colors with help of the pantone number or name that assures the file is printed in the right color.
These four initials stand for the 4 colors that are widely used in printing that are C = cyan, M = magenta, Y = yellow, K = black .
Vector files are digital images created by a sequence of commands or mathematical statements that place lines and shapes in a given 2 or 3 dimensional space. Vector files follow a pattern of connected points that result in a much smaller file easy to modify than raster image file.
Final file formats
Refers to the final formats of the files that are sent to the client; they can be in any format ranging from :
- AI (Adobe Illustrator) or .CDR (CorelDRAW),
- EPS : Encapsulated PostScript
- PDF : Portable Document File
- PSD : Photoshop Document
- JPG : Joint Photographic Experts Group
- GIF : Graphic Interchange Format
- TIF : Tagged Image File Format
- PNG : Portable Network Graphics
A single page document that consists of all the information given by the client regarding the outline or objective of the project to help designers achieve the creative product.